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Ministerium für Ernährung, Ländlichen Raum und Verbraucherschutz
Baden-Wurttemberg
Kernerplatz 10
70182 Stuttgart
Website: External link to the authority
Innovative products of alcohol reduced wine
Innovative beverages and variations of beverages are increasingly determining the German beverage market. Personal lifestyles, the trend towards high-quality food as well as increased health consciousness are shaping the drinking patterns in Germany as well as the desire for regional products. In the future, a growth of this segment has been forecasted. While the consumption of alcoholic beers in Germany has declined rapidly for years, the consumption of non-alcoholic beers has increased sharply. This is where the wine industry must make a conscious start. While non-alcoholic sparkling wine has been popular for a few years, there has been an increasing demand for low-alcohol or non-alcoholic wines in the past. Wine producers in Baden-Württemberg have recently addressed this issue. However, corresponding innovations have been missing so far. The project aims to develop primarily low-alcohol and non-alcoholic wine products. In addition, the market opportunities of these products will be investigated and in order to build a bridge between practice and research, product positioning models, successful market launch and marketing will be developed.
Rural development 2014-2020 for Operational Groups (in the sense of Art 56 of Reg.1305/2013)
Baden-Württembergischer Genossenschaftsverband e.V.
Heilbronner Straße 41
70191 Stuttgart
Phone: 0711 222131431
Email: ute.bader@bwgv-info.de
2018
completed
725,135
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